Business professionals in today’s hyper-competitive marketplace are confronted with unique and ever-increasing challenges to get their “fair notice” in the marketplace - much less stand out as the consumer’s first choice for their product or service.

Differentiating a company and their goods amid the jungle of 3000+ advertising and marketing exposures consumers are exposed to every day is a daunting task.

Yesterday’s time-worn advertising principles miserably fail in today’s “meal in a minute” society. Busy consumers make quick, gut level purchasing decisions.

And it Isn’t About “Quality”

Take a look at some of the most successful companies and you’ll most often discover their products and services inferior to those provided by their less successful competition.

It defies logic... but it’s a fact.

Successful businesses understand they must re-engineer their marketing strategies psychologically, not logically. Yesterday’s closing “techniques” are no longer effective. Consumers are a mouse-click away from the competition. They must “buy in” emotionally, not logically.

Joe Hammer’s Influential Perceptioning repositions businesses to experience a greater return on their advertising and marketing efforts. Joe’s audiences discover “under the radar” advertising and marketing principles appealing to and resonating with subconscious perceptions of prospective clients in the marketplace.

Joe brings his audiences content-rich, upbeat and entertaining programs with techniques that can be put to immediate work in any business.

Joe’s program helped me realize how I was blending in with my competition.
I now know how to differentiate my services in a way that appeals to the
emotional buying process of my potential clients.
Erick Kaind
San Diego, CA

Your program alone was worth the price of the entire conference.
JD Carr
West Haven, CT

Best program I’ve ever attended at the national convention.
Joe is a true professional.
Rich Guzzi
Mt. Sinai, NY